The sky is bleeding, we must fear the flood
Slogan Shenanigans
August 1, 2007Is it just me or did BPI make some major booboo in their recent ad campaign?
It's funny that one of their most-aired commercials is set on the MRT, about a bunch of people on their way to work dreaming about their futures. If you didn't know better , you'd think the slogan was for the transportation company who owned the trains.
It seems like such a big budget campaign that it's stupefying how they could've missed that. Ok, I'm sure somebody's going to say that they did that I'm purpose, but if they did that would make whoever came up with that slogan even more stupid. It's "further", damn it!
Anyway, it looks like they just decided to own up to their little mistake. I bet that's only because they'd already spent some major money on it. OR MAYBE, they still haven't noticed it!! Anyway, I'm pretty sure most people wouldn't even notice. It's just too bad because I actually liked the concept.
Previous Comments
well, it obviously isn’t appropriate for their reasons… they’re talking about people’s future plans… and which one would you use to denote this???
Posted by vandarkala at August 3, 2007, 9:25 amand i bet the first person who used that excuse also made the same mistake, except that he was cunning enough to make some believable excuse out of it…
Posted by vandarkala at August 3, 2007, 11:22 am
there has also been the BPI farther/further debate in my head, but i figured that “farther” also makes sense in an allegorical way.
“further” is trite and tired. “farther” denotes going the distance.
Posted by tessa at August 3, 2007, 8:35 am